Posts Tagged Call To Action

Button placement on Forms

I’ve been reading a number of great articles on forms recently – covering things like general layout and inline validation (Luke Wroblewski seems to be the world authority on forms – most of his advice seems well worth paying attention to). But I’ve been looking at something recently and I’m wondering how best to implement it, namely the positioning of the buttons for submitting a form.

I have a simple, linear search form with "Search" and "Clear" buttons. Automatically, I would have considered laying it out like this:

Simple Form - default layoutLet’s set aside the accessibility argument of whether form labels should appear above fields – I’d like to consider the buttons here. There’s no requirement for multi-language support, either.

I can think of a few reasons why this is unfriendly. Firstly, all the form labels are right aligned and if a user is tabbing down through each of the fields their focus will suddenly jump to the left when they get to the buttons. Secondly, is there enough of a distinction between the "Search" and the "Clear"? And whilst from the text it’s clear which is the call to action, is it as obvious visually? Well, no, not really. Thirdly, how necessary or common are clear/reset buttons these days? Because it’s a separate topic, really, let’s assume we’re going to persist with the "Clear" button.

My first thought was "What about moving them to the right?" Like this…

form-opt2

So I’ve flipped the buttons around and shifted them over to be inline with the right-side of the fields. I think it’s a little more intuitive but it doesn’t deal with the spacing issue nor the intended call-to-action.

Colours are a potential way of differentiating but it will a) set a precedent in terms of styling throughout the application and b) I have an accessibility requirement so colour to convey meaning is a no-no.

I think it’s a little bit of an improvement, but should I go with it or can I do anything else with it?

How about…

form-opt3

The "Search" and the "Clear" buttons are totally separated and (to me) it’s clear that the search is the main call-to-action – and that’s probably what we want. If a user is tabbing down through the fields the tab out to the button will be naturally followed.

The clear button is there and can be used, but I hope it comes across that it’s not something we really want users to be getting too involved with.

Now I appreciate that the all of my reasoning is pretty subjective. I don’t have any research I’d be keen on to get some thoughts and opinions about this particular question – are any of my three options go-ers, or have I missed the best-practice approach completely? Any other suggestions?

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Best Practice Call To Action Buttons

Slightly inspired by this Smashing Magazine article, I wanted to take a look at Call To Action buttons. How do we, as designers, best distinguish the actions that we want our users to take? How do we make such calls obvious enough that users understand instinctively what the action is and understand exactly what will happen when they click it?

I think planning calls to action is of special importance on a home page or a landing page. You want these pages to present (almost instantly) what your site is about and the next action you’d like your users to take. For example, any e-commerce site will load their home page with product links to ensure that users are enticed to purchase things immediately. News sites highlight main articles or features. Software sites generally have a “Download Now” link prominently placed on their home page.

I’ve recently been working on a site that has two very distinct purposes for two very different user types. I’ve been proposing that we make these two streams immediately clear on the home page and entice the user to follow the most appropriate stream with a relevant call to action. We could then filter the content and materials to be most appropriate to that particular type of user. OK, there may be a few users who have a foot in both camps, but all content will be public and available by following links to “cross the streams” (!), as it were.

Valuable, well-considered, well-implemented calls to action can make or break a site, but as the first comment on the Smashing Mag article goes to show, not everyone gets this. Some just don’t get it at all – but as is borne out by many of the other comments, a large measure of the success or failure of a site can be placed on the design and implementation of the calls to action.

“What are the calls to action for this page?” should be one of the first questions asked when you first think of a particular page or section of a site or application. Once those are identified, they can feed into the layout and structure decisions later.

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